Ricoh adds neon pink toner

Ricoh has introduced neon pink toner to enhance the creative possibilities for a wide range of print applications, from posters and invitations to ticketing and advertising.

Neon pink toner has been introducedby Ricoh to enhance the creative possibilities for a wide range of print, from posters and invitations to ticketing and advertising

The neon pink toner has been developed for the fifth color station on the Ricoh Pro C7100X series color cut sheet digital production press. It expands the color gamut, enhances images, and can be used as a solid or highlight or graphic color. When combined with other process shades, it can create a neon palette. The toner is also reflective under UV light to extend the range of printing possibilities offered by standard CMYK, white, or clear printing.

Ricoh said neon pink allows print service providers to produce eye-catching results that inspire highly engaging and effective campaigns.

Eef de Ridder, director of commercial printing, commercial and industrial printing at Ricoh Europe, said: ‘The neon pink toner joins the highly successful neon yellow toner, which has already helped creative print service providers develop impactful and vibrant print.

‘Increasingly print service providers want the ability to offer quick, easy and cost effective high quality personalized print that stands out stand. This latest addition will open up numerous exciting opportunities.’

The neon pink toner will be available from November. It is retrofittable, meaning existing clients can expand the capabilities of their exisiting Ricoh Pro C7100X presses.

Neon pink toner is showcased at Labelexpo Europe 2017.

Read L&L’s comprehensive preview of Labelexpo Europe 2017 in issue 4, and here