Smartrac presents NFC inlay for active small parts

Smartrac has released its new NFC inlay Midas+ designed for products with space restrictions. Based on the NXP NTAG213 chip, which has a unique ID mirror functionality that makes every single tag individually identifiable, Midas+ is a thin NFC inlay for embedding in toys, electronic gadgets and other accessories that benefit from authentication. Midas+ NFC inlays are available now globally.

Smartrac Midas+ based on the NTAG213 inlay suited for small parts.jpg

With a die-cut size of 0.53 x 0.83in (13.5 x 21mm) and an antenna size of 0.45 x 0.75in (11.5 x 19mm), Midas+ is well suited for electronics and gaming applications, where inlays are embedded in very limited space. The new inlay offers high reliability and improved performance due to its new antenna design and the antenna made from aluminum.

Midas+ is available with the NXP NTAG213 chip and comes with the unique ID (UID) mirror functionality. This enables the chip serial number to be mirrored as part of its encoded URL address. This feature allows every tag to be read and identified as unique from the application perspective, without requiring users to encode inlays with different numbers.

Midas+ NFC inlays are based on the ISO 14443 A standard, and are also compatible with NFC Forum standards. The inlays come with 144 bytes of memory in wet format.

Mikko Nikkanen, senior director, Segment Industry, Electronics and Gaming at Smartrac, feels that Midas+ fits perfectly into the company's recent gaming related activities, and said: 'Though Midas+ is also ideal for every small product that benefits from authentication, our new inlay was especially designed with gaming in mind. Embedded in toys, accessories or collectable cards, Midas+ will enable these things to act as active elements in console and mobile gaming.'