Appvion launches ThermaEndure

Appvion has launched ThermaEndure, a new product platform designed to deliver enhanced resistance, durability and image longevity across direct thermal applications. Appvion’s direct thermal products combine materials science, water-based coating technology and technical expertise to provide clear imaging and reliable performance.

The first products available under the ThermaEndure platform are ThermaEndure Film 3.0 and ThermaEndure Label 3.0 E. These in-development products are engineered to help printed information remain clear and readable in demanding environments. Technical data sheets are now available, and customers can request samples to evaluate performance and suitability for their applications.

'With the launch of ThermaEndure, we are taking another important step in our continued investment in next-generation direct thermal solutions,' said Linnea Keen, president of Appvion. 'By staying closely connected to our customers and the evolving needs of the market, we are developing technologies that deliver greater durability and functionality while expanding the possibilities of direct thermal.'

Technical data sheets for ThermaEndure feature a distinctive blue design that identifies products currently in development. Commercially available Appvion products will continue to use the company’s established red technical data sheet format, allowing customers to quickly distinguish emerging technologies from market-ready ones.

'ThermaEndure was developed to address applications where long-term image durability is critical and traditional direct thermal solutions have been ineffective,' said Mitch Seablom, senior product manager at Appvion. 'The launch of a label-weight paper grade gives customers an opportunity to evaluate the technology, provide feedback and work directly with our team as we continue expanding the broader platform.'

Appvion plans to expand the ThermaEndure platform with future tag offerings. The platform is intended to encompass direct thermal papers, films, labels and tags with enhanced resistance properties and image longevity.

Customers interested in the new ThermaEndure label and film products can contact Appvion to request samples and review available technical data sheets. Visitors to Appvion booth 503 at Loupe Americas can also explore samples, technical data sheets and sell sheets and meet with Appvion experts to discuss their application needs.