Emsur expands sleeve production across four global facilities

Emsur has consolidated its position as one of the global leaders in sleeve production with centers of excellence in Spain, Poland, Brazil and Mexico, offering brands comprehensive packaging approaches across beverages, coffee, dairy, personal care and home care sectors.

The converter's sleeve portfolio utilizes materials including cPET, PETG, polyolefin and OPS, adapting to any container shape or size while combining visual appeal with product protection. The technology increases visibility, strengthens brand communication and ensures product appearance throughout shelf life.

'We want to help brands present themselves as they truly are, with authenticity and their own personality,' stated Zarina Djikaeva, sales director of Emsur. 'Sleeves allow for more and better communication, adapting to each package and reinforcing its visibility in the market.'

The company's flexibility in developing sleeves across different formats, materials, perforations and technologies enables clients to meet technical and regulatory requirements of international markets. Emsur's sleeves incorporate ecodesign criteria, using recyclable materials and exploring approaches that facilitate collection and recycling processes, aligning with sustainability objectives pursued by brands and European and global packaging directives.

The converter's strategic network enables it to support manufacturers from different markets and continents with tailored projects and local service. Emsur recently launched an international campaign highlighting the distinctive value of its offerings, showing how sleeves can transform product perception and differentiate brands in competitive markets.