Hybrid Software's BrandZ releases iC3D version 11

Hybrid Software's BrandZ business unit has released iC3D version 11, delivering new features that enhance three-dimensional packaging visualization and artwork automation for packaging designers, brand owners and pre-press professionals.

The latest version introduces expanded artwork layout tools with support for custom stand-up pouches, sachets and pillow bags. These new layout editors allow users to design uniquely shaped flexible packaging while generating accurate, print-ready artwork layouts. This update reduces manual setup time and improves layout precision, making it easier for prepress and design teams to prepare packaging for production.

Version 11 also introduces the Capture 3D Analyzer, a tool that evaluates the repeatability of shrink sleeve and metal can production processes. By comparing multiple models and generating a color-coded heat map, the analyzer highlights inconsistencies, helping brands maintain quality control and make production decisions.

iC3D v11 now supports the Adobe Illustrator 2026 plugin, offering integration with creative workflows. Combined with iC3D's real-time 3D rendering and flexible layout tools, users can move from concept to production faster without waiting for external rendering or relying on disconnected file handoffs.

'Our goal with iC3D version 11 was to remove friction from the packaging design process,' explained Heath Luetkens, sales director of Americas at Hybrid BrandZ. 'By combining fast, accurate 3D visualization with precise layout tools, we're helping brands eliminate delays, reduce costs and confidently move from digital to physical packaging at their own pace, without workflow restrictions.'