About the author
Adrian’s consultancy, Tippetts and Partners, specializes international marketing communications for machine, materials and software providers in the label, packaging, paperboard and security printing sectors.
In addition, as a journalist, Adrian is a regular contributor to label industry trade magazines, including Labels and Labeling International.
His first involvement with the industry was promoting the ‘no-label look’ to the UK food and beverage markets in the 1990s. Since then he has written extensively about industry-related topics, including branding, printing technologies, substrates, inks and color management, sustainability, product authentication and security, prepress workflows, lean manufacturing and automation.