Adrian Tippetts is a PR consultant and journalist with over 20 years’ experience in the print industry

Adrian Tippetts

About the author

Adrian’s consultancy, Tippetts and Partners, specializes international marketing communications for machine, materials and software providers in the label, packaging, paperboard and security printing sectors. 

In addition, as a journalist, Adrian is a regular contributor to label industry trade magazines, including Labels and Labeling International. 

His first involvement with the industry was promoting the ‘no-label look’ to the UK food and beverage markets in the 1990s. Since then he has written extensively about industry-related topics, including branding, printing technologies, substrates, inks and color management, sustainability, product authentication and security, prepress workflows, lean manufacturing and automation.   

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