End user packaging trends in China

While the rate of growth for the labels market in China has slowed, data still shows 10 percent growth in recent years keeping the nation as one of the fastest growing markets in the world. The constant speed of business growth, rising populations and an increasing middle-class has increased the demand for branded goods. The potential development of the self-adhesive labels market is particularly of interest based on the change of several end users in across several market verticals.

Brands switching to PS

Following the growth of local brands in China, product managers have gained clearer brand awareness and are therefore paying acute attention to the package design and brand image. Therefore the market has experienced a significant adoption of pressure-sensitive labels over the last year.

Avery Dennison China has sound cooperation with many local brands, such as the China Great Wall Wine Company. The global materials supplier hosted customers and end users together to celebrate its 20th anniversary this fall. VP and GM of Avery Dennison in Asia Pacific, George Gravanis, addressed the crowd, ‘Since Great Wall adopted adhesive labels, the new design shows the company culture and also displays their innovation virtue. Additionally, the popular Chinese dish-washing detergent, Liby, switched to a clear-on-clear self-adhesive label to differentiate the brand on supermarket shelves, and convey their high-end image through packaging.'