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  • 02 May 2013

Educating Indonesia

Package Print Worldwide parent Tarsus is launching a new event for the printing and converting industries in South East Asia with Label Summit Indonesia.
 
Taking place May 29-30 at the Westin Nusa Dua Resort in Bali, the event features a day and a half conference program addressing various topics, trends and technologies in the region. Organized by Labelexpo Global Series, the name behind Labelexpo Europe, Americas, India and Asia, and aims to bring together label and package printers, brand owners and industry suppliers to support growth in the market.
 
An inaugural Packprint Summit is to take place in Miami this November, and will be detailed more extensively in the autumn issue of Package Print Worldwide, but Label Summit Indonesia itself will have a large focus on the region’s package printing market.
 
‘Package printing will be widely covered as part of Label Summit Indonesia,’ says event director Jade Grace. ‘We have several conference sessions dedicated to the subject with topics including 3D technologies and sustainability as well as a general overview of the market from the Indonesian Packaging Federation.
 
‘In addition, the keynote presentation, which is being given by gold sponsor HP, will explore package printing, especially with the advent of HP’s new Series IV presses.’
 
The keynote will be delivered by Christian Menegon, HP Indigo business development manager for industrial solutions, with Michael Pradit, general manager for Esko in South East Asia following him with a presentation on value creation using 3D technologies.
 
Pradit will be accompanied by Andy Arto, managing director of PT Label Jaya Pratama, a converter from the region who will provide first-hand experience of this subject.
 
Converters from across the Asia-Pacific region form a strong part of the conference program in order to provide real-life case studies from those that have adopted, and are adopting, technologies to capitalize on the opportunities for growth.
 
Sessions during the morning of the first day are grouped under the theme “Global markets and the role of the local converter”, and Grace says: ‘The focus is on information about the latest technologies and trends through the conference and networking opportunities, and getting to know the key printers and suppliers in the region. It is important to understand the trends first-hand from the ones actually experiencing the changes and growth.’
 
Brenton Barrett, president, Asia Pacific at Multi-Color Corporation, will open the conference with an overview of current global trends and a glimpse into the future, while Sri Yulianti, research and development packaging manager at Unilever Indonesia, will address a sustainable strategy for environmentally-friendly packaging practices.
 
In addition, a panel discussion, moderated by Andy Thomas, group managing editor of Package Print Worldwide and sister magazine Labels & Labeling, will feature printers from Thailand, Malaysia, the Philippines, Singapore and Indonesia, looking further at the market opportunities in South East Asia.
 
Other conference sessions are grouped by “The latest technologies, capabilities and applications” after lunch on day one, and “Identifying new opportunities for business growth” on day two. Both digital and conventional printing processes will be covered on the afternoon of day one, with topics such as online marketing and the use of social media, as to be addressed by Supa Stik Labels chief executive officer Pete Holywell, featured on day two.
 
A half-day networking activity is scheduled to take place on the afternoon of May 30, while a table-top exhibition available during conference session breaks will provide attendees access to a number of key suppliers in the region, such as Gallus, Martin Automatic, Lintec, Jiaozuo Zhuorim Digital Material Co Ltd, Taghleef Industries and RotoMetrics.
 
‘South East Asia is going through an exciting time of change as sustainable economic development coupled with strong domestic demand and a growing population with increased spending power are making the market a lucrative commercial prospect for foreign brands,’ says Grace.
 
‘The consumption of labels and packaging in the region is set to escalate and quickly too because lifestyle habits are changing. They are moving away from traditional markets where food was freshly butchered and little packaging was required, to buying more pre-packaged and branded foods.
 
‘Convenience is becoming more important as people work longer hours and more women are in full-time employment.
 
‘As we’ve already seen in other emerging markets, this Westernized lifestyle quickly drives change across the supply chain and the manufacturing process.
 
‘Indonesia has been said to be the one country missing from the BRIC nations.
 
'We have a show to cater for all the emerging markets now, with Label Summit Latin America for Brazil, Labelexpo Europe for Russia, Labelexpo India and Labelexpo Asia, as well as the South China Label Show.
 
'The only one missing was an event for the south-east Asian market and namely Indonesia.
 
‘Label Summit Indonesia will cater for the growing Indonesian label and package printing industry, as well as the rest of South East Asia and Australasia – where we have good links and longstanding relationships with the local label and packaging associations.’
 
With this in mind, a Label Show to be held in Jakarta during April 2014 will follow the Bali summit, which Grace says will present actual technology directly to printers, with specific workshops, ‘tailored towards their needs and interests’.
 
She concludes: ‘The label and package printing industry in Indonesia is in its infancy compared to other parts of the world, but advances in using more sophisticated technologies, materials and marketing techniques will be fast-tracked to keep up with demand.
 
'For those fortunate enough to be involved in this cycle, the commercial opportunities and benefits are immense as the market matures.'
 
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