Flexible packaging: markets, applications and opportunities

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Flexible packaging has one of the highest growth rates across all printing sectors, achieving an annual global growth of close to five percent – even higher in the Asia Pacific and Indian regions. Europe and North American growth is more likely to be in the region of two to four percent per annum over the foreseeable future. Having said that, demand for flexible packaging in Eastern Europe is currently increasing faster than Western Europe, with Poland achieving in excess of five percent growth. 

According to a recent PCI Wood Mackenzie report, Europe is now one of the biggest and most sophisticated flexible packaging markets in the world, and accounted for around 17 percent of the global total in 2017. However, it is becoming increasingly mature, although expected to remain a world leader in technical innovation and know-how, as well as being a major exporter.