Types of flexible packaging and special constructions

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Flexible packaging can perhaps best be defined as packaging that is designed to hold products, goods, solids, liquids, creams, pastes or powders and which is flexible in format, has no defined fixed shape and can be readily or easily changed. Having said that, there are many factors that need to be taken into account when designing the different types of flexible packaging - including physical specifications, barrier properties, print quality and performance, filling and sealing requirements, brand visibility, handling, storage and display.

How are products the pack will contain to be inserted? What protection is required? Will the packs have to lay flat? Will they need to stand up on a supermarket shelf? How will they be opened or emptied? Do they require a re-closable feature? How are the packs to be sealed or closed? Do they require an easy carry handle or feature? What about hanging holes? How will they be transported? The list of requirements or specifications today is almost unlimited, particularly when looking at the multitude of added-value possibilities that are now feasible.

ABOUT THE AUTHOR

Mike Fairley is Labels & Labeling's strategic consultant.

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ABOUT THE AUTHOR

Chris Ellison is President of FINAT and Managing Director of UK-based converter OPM (Labels & Packaging) Group Limited, a company established over 40 years ago and today serving more than 600 clients in both domestic and export markets.

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