EMT International refreshes brand identity

EMT International has unveiled a new logo and brand identity reflecting the company's evolution from an individual equipment supplier to an integrated, application-driven finishing specialist, with its product range now unified under the Vira platform.

The Vira platform is designed to bring greater consistency and flexibility to in-line and near-line production across direct mail, transactional print, commercial printing, publishing and labels, consolidating EMT's offering across these markets under a single brand architecture.

'We're building what finishing needs to become, not just what it's been,' said Mike Herold, vice president of sales and marketing at EMT International. 'This new brand reflects that shift and the role we're playing in helping customers stay ahead.'