Double E Group consolidates Convertech operations under unified brand

Massachusetts manufacturer streamlines subsidiary branding while maintaining product quality and customer service standards.

Double E Group has announced that its subsidiary, Convertech, will transition to operate exclusively under the Double E Group brand, consolidating its manufacturing operations from Wharton, New Jersey, to the company's West Bridgewater, Massachusetts, facility.

The rebranding reflects operational integration rather than ownership change, as Convertech has operated as part of Double E Group since its acquisition. The company provides core chucks and shaft technology for converting industry applications.

Manufacturing consolidation at the Massachusetts campus aims to enhance production efficiency and customer service delivery. The transition includes updated branding and shipping information while maintaining existing product specifications and part numbers.

'This transition is about clarity, not change,' said Kyle Willis, CEO of Double E Group. 'Convertech has been part of the Double E Group for years. By bringing everything under one name and into one facility, we're reinforcing our unified commitment to customer success and product excellence.'

The integration preserves Convertech's technical team and manufacturing processes while providing access to Double E Group's expanded engineering and production resources. Customer purchasing information and technical drawings remain unchanged during the transition.

Frank D'Olivera, general manager of Convertech, added: 'We are excited to continue serving our partners as Double E Group. This evolution brings stronger alignment, faster turnaround and the same unwavering trust our customers have always counted on.'

The consolidation positions Double E Group to deliver comprehensive web handling technology from a single manufacturing location, supporting the company's growth strategy in converting industry markets.