Chadwicks launches shrink sleeve with Braille

- Offers brands the opportunity to improve shelf appeal through single sleeve

 

- In final trial stage, with aim to be on shelf later this year

 

In conjunction with the Clondalkin pharma and healthcare division, Chadwicks Sleeves has developed a new way for brands to adhere to European legislation on the incorporation of Braille in packaging.

 

As part of the performance films and foils business unit of the flexible packaging division of the global Clondalkin Group, Chadwicks worked closely with Braille innovators within the PS9000 accredited UK labels division of the group.

 

Following the implementation of the European Standard for "Braille on packaging for medicinal products" – EN 15823 – in 2010, all products with medical claims that are issued by a non-authorized person must incorporate Braille on packaging.

 

Many brands began applying clear Braille labels to existing packaging in order to meet the requirements of the 2010 directive.

 

Martin Hardman, sales and marketing director at Chadwicks, said: ‘This new product offers brands the opportunity to improve shelf appeal through utilizing a single sleeve and doing away with other aspects of packaging to reduce cost.

 

‘Working with other companies within the Clondalkin Group allows us to develop innovative products that fit closely with the needs of the market and this is an example of the competitive advantage it gives us whilst highlighting the benefits of such partnerships to our customer base.’

 

The first commercial application for the Braille sleeve is currently at the final trial stage, and is expected to be on the shelves later in 2012.

 

Read more on Braille on packaging here

Read more on applications and overprinting here

Read more news from the European market here