Thinfilm integrates with Adobe Analytics Cloud

Adobe Analytics Cloud, part of Adobe Experience Cloud, enables businesses to act on data-related insights in real time. Integration with Thinfilm's CNECT platform will allow marketers to gain access to real-time consumer 'tapping' activity on physical products and break down the data silos for digital and offline customer interactions.

‘We're excited to work closely with Adobe to further enhance the digital analytics capabilities we offer through our CNECT platform to our customers,’ said Christian Delay, EVP software for Thinfilm. ‘Collaborating with the industry leader is an important milestone for ThinFilm as our NFC solution traction increases among leading consumer brands who use Adobe Analytics Cloud.’

‘Blending real-time physical interaction data with other customer data can help marketers make sense of consumer behavior at salient points of product engagement where the physical and digital worlds converge,’ said Cody Crnkovich, head of platform partners and strategy at Adobe. ‘We look forward to working closely with Thinfilm to provide marketers with data on additional offline customer touchpoints.’