G2 I.D. multiplies its capacity with hybrid printing

The company offers a range of services including wide format, car wrap and full-color label production. Its label production primarily focuses on the pharmaceutical, industrial and food service industries, including a strong presence in the seafood market. The fresh food application demands rapid turnaround times for its labels and packaging, which the company's digital and hybrid print capabilities help deliver.

‘Hybrid printing changed our business tremendously. It allows us to do so much more in less time,’ said Terry Cochran, vice president of G2 I.D. Source. ‘We are able to choose the combination between flexo and digital print that provides the highest quality at the best price point for each specific job.’

G2 I.D. operates a Colordyne 3600 Series AQ – Retrofit, powered by Memjet’s VersaPass printhead technology, for digital and hybrid printing. The retrofit was mounted onto an existing flexo press within the company's facility to offer faster turnaround times, affordable short runs and greater production flexibility.

‘With hybrid, we can turn a seven-color flexo job into a three-color hybrid job, which allows us to maximize the press' production time during the day,’ commented David Frederick, president of G2 I.D. Source. ‘We’re also reducing a tremendous amount of labor and our throughput can double or triple. If I can triple my throughput on a press a day, the ROI is really going to pop out.’

Hybrid production combines digital printing with traditional flexography. G2 I.D. Source uses low-cost flexo to produce static portions of a label while printing variable text and high-resolution images using the digital inkjet retrofit. This creative combination allows the company to deliver labels, at low cost and in short time.

‘G2 I.D. Source knows that digital and hybrid printing are the future of label production,’ added Taylor Buckthorpe, director of sales at Colordyne Technologies. ‘Now is the time to add digital capabilities, and companies can see a faster ROI with hybrid production that increases daily productivity and throughput.’