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  • 24 Jun 2020

Michelman appoints two new associates

L-R: Dave Jeffers, new  territory sales manager for digital printing at Michelman; Pete Petrie, new sales director for printing and packaging, Americas region at Michelman

Michelman has appointed Pete Petrie and Dave Jeffers to help guide the company’s expansion in the digital printing, flexible packaging, paper converting, and corrugated markets in response to the acceleration in the global growth of its printing and packaging business segment.

Pete Petrie joins Michelman as the sales director for printing and packaging, Americas region. He began his career at Avery Dennison and most recently spent 23 years with WS Packaging Group. He led multiple teams which were responsible for the labels for the package decoration market segment, strategy development, and relationship management with major brands. This focus on team building, along with his broad industry knowledge, contacts, and commercial skills, will provide a key enabler for continued growth in printing and packaging markets.

Dave Jeffers joins Michelman as territory sales manager for digital printing. He has spent over 17 years with Yupo Corporation America, managing technical service and new business development, in addition to holding a regional sales position. He was most recently a territory sales manager with The Eastman Kodak Company and brings over 30 years of printing experience. 

‘Printing and packaging division has been a growth platform for Michelman for the past two decades,’ commented Dr Rick Michelman, chief technology officer and EVP, Americas, printing and packaging at Michelman. ‘We intend to continue to collaborate, develop, and commercialize forward-thinking technologies with our customers and accelerate our ability to deliver innovative solutions. We have identified several key strategic growth opportunities that these two outstanding professionals will help address. We’re privileged and excited to welcome them to the Michelman team.’



The Labels & Labeling global editorial team covers every corner of the world from Europe and the Americas, to India, Asia, Southeast Asia and Australasia with all the latest news from the label and package printing market.

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