Israel-based compostable packaging developer and producer Tipa has expanded into North America with expert hires and a focus on developing US-based capabilities as demand continues to grow for sustainable packaging.
Michael Waas joins Tipa as vice president for North America and brings 13 years of experience from TerraCycle, where he played an integral role in expanding recycling programs and partnerships with FMCG leaders including P&G, Mondelez, Nestlé, and Colgate-Palmolive to over 20 global markets.
John Michels has joined the team as senior director of sales and market development, with over 30 years of experience in packaging R&D at industry leaders including PepsiCo and Kelloggs.
Gary Robinson joins as director of public affairs for North America. He brings more than 27 years of experience in FMCG packaging at The Home Depot, Kraft Foods, Amway, and Newell Rubbermaid.
Tipa specializes in high-performance compostable flexible packaging films and laminates. Its packaging performs like conventional plastic and is certified, leaving no waste behind. It is available for fresh produce, dry food, and fashion segments.
‘Brands and consumers alike are looking for sustainable alternatives to traditional plastic packaging, and there is a significant increase in the demand for high-performing compostable options, commented Waas. ‘I’m thrilled to have joined Tipa at such an exciting time for the company and a pivotal point for the planet. We have ambitious plans for growth in the region, and I look forward to bringing Tipa’s solutions to the pioneering brands that see the commercial and environmental opportunities in making the transition to compostable packaging.’
Daphna Nissenbaum, CEO and co-founder of Tipa added: ‘There is an increased focus on the plastic waste crisis in America and a strong need for real circular solutions to environmental problems. We are experiencing growing demand for high-quality compostable packaging solutions and are excited to bring these solutions to a market that could lead to a real revolution in the field.’