Verico appoints sales manager in the Americas

Friedman joins Verico with an experience of over 35 years in the printing industry, most recently as North American sales manager for waterless printing products at Toray International America. He also held technical sales and sales management positions at Agfa Corporation and Hoechst Celanese Corporation – Enco Printing Products Division.

Yuval Dubois, Verico’s president and CEO, said: ‘We are delighted to have such an experienced personality on board, as the worldwide demand for Zahara waterless plate technology is rising continuously. Our latest plate generation Zahara Elite features extraordinary technical improvements like increased speed, higher resolution with consistent durability, measurability and better ink transfer properties in printing. Friedman's experience and competence combined with these improved product properties will provide our customers with the highest quality, performance and service.’

‘I am proud to accompany the sales of a product manufactured in the USA and to promote the growth of chemistry-free waterless printing technology,’ said Friedman.