FINAT details 2015 New Technology Webinar series

The FINAT board’s New Converting Technology taskforce and FINAT’s Young Managers Club have joined forces to drive this program.

The 2015 New Technology Webinar series follows a FINAT webinar at the end of last year on the future of printed electronics.

‘Proactive knowledge sharing and supporting our members, as well as the industry in general, on technologies, trends and challenges is an ongoing focus for FINAT, as innovation continues apace,’ comments Kurt Walker, FINAT president. ‘The webinar last year proved so successful that we felt members would benefit from more.’

The program kicks off on May 7 with ‘Making Good Packaging Great’ presented by Hannah Hall, research manager of Blue Yonder Research. Blue Yonder works with global brands on packaging optimization strategies, and in this webinar Hall will discuss the techniques adopted by category-leading FMCG brands and highlight the importance of consumer-driven packaging. Her presentation will also address the sensory elements of packaging and how they affect buying habits, why communication is important and what information is required to satisfy consumer needs.

The second webinar, taking place on August 27 looks at process-driven color management technology. Presented by Marcus Ruckstädter, sales director at EU Zeller+Gmelin, this webinar will look at why on-site color management is needed to reduce downtime and meet key brand color requirements.

On November 26 Corey Reardon, CEO of AWA Alexander Watson Associates, will present ‘Direct Print - A Threat to Pressure Sensitive’, which looks at potential threats including digital heat transfers onto bottles, which challenges not only PS labels but also sleeves and IML.

Chris Ellison of OPM Labels and Packaging, and the FINAT board member responsible for new technology awareness, said: ‘We believe these are subjects our members are keen to get a better understanding of. Individually or collectively, the information can make a significant difference to the direction an operation takes both in terms of investment and customer development. We look forward to seeing how members use the knowledge to make real changes to the performance of their businesses.

‘Held in tandem with the Young Managers Club webinars, we are building a nice parallel stream of new FINAT knowledge sharing activity, all created to support members on their path to success and profitability.’

More information on the 2015 New Technology Webinar series is available on the FINAT website, where a report on the previous webinar on Printed Electronics can be downloaded. The webinars are free of charge for FINAT members.