FSEA conference adds brand case study

The FSEA Print Embellishment Conference, taking place 17-19 June in Nashville, Tennessee, will feature a panel discussion titled Start-Up to Shelf: Leveraging Embellishments for Brands, tracing the full journey of a startup fragrance packaging launch from design concept through to finished printed and embellished label and carton

The session will be led by David Lukshus of Cog and will include Lindsey Frimming of Cog, Laura Hoover of Hub Labels and Cara Zoltowicz of Oliver. The discussion will cover the alignment required across design, production and print and finishing execution to bring a new packaging concept to market successfully.

The conference program also includes a Supplier Trade Fair, a plant tour of BindTech's finishing and bookbinding facility in Nashville and the 33rd annual FSEA Gold Leaf Awards.