Australian wine label doubles as tourist memento

Demonstrating an innovative value-added approach to the everyday wine label, Queensland, Australia-based QLM Label Makers has achieved a unique double effect with a label being used on bottles of Story Bridge Verdhello as a memento of the purchaser’s visit to Brisbane. 

The use of UPM Raflatac’s Polyjet Gold digital gold paper and a creative selection of print layers were combined to produce a night scene of the city skyline and other icons on the label. The resultant gold highlights through the print to create a sense of depth so that, as the bottle is rotated, light reflections reveal a continuous 360 degree silhouette of the city skyline.

The label was printed on a VIP Color VP485 and finished by a digital die cutting process on an iTechAxxis. 

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