UK sports company opts for Fix-a-Form labels

UK converter Denny Bros has teamed up with Paul Norman Plastics to develop a Fix-a-Form label for the company’s new gumshield container to include usage, fitting and care instructions for its Game Guard gumshields product range. While traditionally used by boxers and rugby players, gumshields are now used extensively by school children participating in many sports including football and hockey.  

Game Guard is a range of ‘boil and bite’ gumshields which come in 14 different colors, three flavors and are suitable for most sports. Because they need to be fitted by the customer, the gumshield containers now carry an 8-page resealable Fix-a-Form which is shaped to fit the storage-case.

‘We wanted to improve our product offering with a new eco-friendly case without cardboard backings or plastic blister packs to throw away and improved fitting instructions, so we replaced the hand-folded instruction and usage leaflet and separate pack label with a Fix-a-Form that does both jobs in one,’ said a spokesperson for the company. ‘The base label information is printed on the front of the Fix-a-Form and all the instructions are neatly contained within the booklet.

‘By merging the two separate processes we have made cost-savings too. The multi-page label is the same shape as the pack – it all looks very professional.’

The 100,000 Fix-a-Forms produced in the initial order are now applied to the gumshield containers with the help of a semi-automatic label dispenser. The company is now considering adding Fix-a-Forms to its double gumshield products.  

Pictured: Game Guard gumshields featuring Fix-a-Form multi-page leaflet labels

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