Xeikon appoints distributor in Spain and Portugal

Xeikon has appointed MDP, a supplier of label printing equipment in Spain and Portugal, as a distributor. MDP will now offer the Xeikon 3000 Series, a portfolio of four digital presses developed specifically for the label market. 

‘The appointment of MDP as our distributor for the industrial market is part of our strategy to appoint dedicated sales channels for our focus markets,’ said Hans Gerinckx, sales director, Xeikon Industrial Printing. ‘We are very pleased to have MDP as our partner in Iberia. They are well respected by their customers and have extensive experience in this market.’ 

‘We keep a close eye on the market and have recognized a clear trend towards smaller run lengths and just-in-time delivery. More and more print buyers are just buying what they need for the coming month rather than committing to a yearly volume,’ said Jordi Grau, executive director at MDP. ‘This reduces their working capital and provides much more flexibility in product decoration. To meet this demand, we felt it was necessary to add digital presses to our portfolio so we can offer our customers the best of both worlds.’ 

‘We’ve been monitoring Xeikon for several years,’ added Josep Balcells, founding member of the company and sales director for the label industry. ‘With the introduction of the Xeikon 3300 at drupa 2008 a new era in the label market started. Since then Xeikon has created an impressive portfolio of dedicated products for this market. Their Xeikon 3000 Series offers a broad range running from entry-level to high-end presses.The introduction of their QA-I toner, the first dedicated digital toner for label printing, was also an important milestone. This convinced us that Xeikon would be the best partner for us and our customers.’ 

Following the new distribution agreement, MDP will present the Xeikon 3500 at Graphispag 2011, which takes place in Barcelona from 22–26 May, 2011. Xeikon’s flagship label printer, the Xeikon 3500, will be shown for the first time to the Spanish market at the show on stand D752 in hall P3.

Pictured: The Xeikon 3500 digital label press

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