Autobond appoints Malhotra Graphics as distributor in India

Autobond has appointed Malhotra Graphics as its distribution agent in India.

Malhotra Graphics, based in Mumbai, specializes in pre-press, post-press, digital printing and finishing equipment. Autobond's technology will join a product portfolio that includes HP and Fujifilm.

Bimal Chaku, vice-presidnet of marketing and sales at Malhotra Graphics, said: ‘We wanted to build on our range of finishing solutions and add laminating and spot UV varnishing to complete our portfolio.

‘Autobond's selection of thermal and water-based laminators impressed us, as did the company's off-line spot UV machine. The off-line capability was vital, as there is plenty of competition for spot UV in the Indian market; however all of it comes integrated with a digital printer.

‘Autobond's SUV machine gives us that all-important USP to enable our customers to spot UV varnish for premium applications – such as corporate brochures, product catalogues and even packaging – with either a digital or an offset machine. That versatility makes it a very attractive proposition.

‘There is great demand for finishing machinery in the Indian market, from both digital and offset printers. With everyone recognising how profitable added-value print is, we are confident that with Autobond's robust and high quality machinery – combined with our service support – we will be able to penetrate the market successfully.’

John Gilmore, managing director of Autobond, said: ‘Local distributors play a vital role in helping serve and support a worldwide customer base.

‘The Indian market is becoming an important one for us, with a strong demand for lamination and a growing trend for spot UV varnishing.

‘We're delighted to have Malhotra Graphics on board. We both share the same vision of the Indian market and we envisage that, by working together, we can ensure customers have the best machinery, service and support available.’

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