Drupa 2012 showed need for change, says W&H

- The Drupa committee has confirmed the changing nature of visitors to the show

 

- Drupa continues to be longest international tradeshow with ample time to cater to the needs of both exhibitors and visitors

 

Dr Jürgen Vutz, chief executive officer of Windmöller & Hölscher (W&H), has said that the low attendance during the first two days of Drupa 2012, as well as over the two weekends that the 14-day event spanned, showed that there was a need to change the scheduling of the next edition.

 

It was confirmed on November 5 that the next Drupa will take place over 11 days in 2016, rather than the 14 days in 2012.

 

The dates in 2016, from May 31 to June 10 2016, see the show span just one weekend and nine working days. Drupa 2012 spanned three consecutive weeks, and took in two weekends.

 

The Drupa committee has stated the changing visitor demographic to the show as a reason why the scheduling of the next edition will differ from the last, while Xeikon has shared a similar sentiment.

 

W&H’s Vutz said: ‘It especially became clear during the last Drupa that the first two days of the fair, as well as the weekends, were seeing very little attendance.

 

‘The reduction of the show time to nine working days and one weekend will turn out to be beneficial to Drupa, while at the same time reducing costs for the exhibitors.

 

‘With a show time of 11 days, Drupa continues to be the longest international tradeshow and to offer ample time to cater to the needs of both exhibitors and visitors.’

 

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