Prati marks 40th anniversary with new website and rebranding

Prati is marking its 40^th year in business by launching a redesigned website and unveiling new branding. Prati’s focus has evolved since its inception and the company now undertakes far more finishing processes, prompting it to adopt the new tagline – The Finishing Company.

The new website features a Prati Channel section, with videos showing the functionality of each machine. It also features a customer area, where customers can find useful information and updates.

Micaela Roncaglia, marketing communication manager, explained the reasons for the company’s new look: ‘Over the years, we’ve evolved from a company offering label inspection solutions into one that provides a wide range of finishing applications for label converting, including overprinting of variable data.

‘The new website reflects the combination of dynamism, creativity, service and expertise built up by Prati over four decades, which affords the company an excellent understanding of what its customers expect from a technology-rich, dedicated and responsive partner.’

‘The positive trend of the last four years has allowed our company to grow considerably,’ added Chiara Prati, sales director of family-run Prati. ‘We doubled our turnover from 2009 to 2010, exceeding 10 million euros. And in 2011 we reached two big goals: we moved to new, larger headquarters, and we consolidated our turnover. We’re now enjoying a strong start to 2012 – first quarter growth is up more than 10 percent on 2011. We're on course for another four decades of success.’

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