Goss makes strategic changes

Goss makes strategic changes
- Package printing forms key part of new strategy
 
- Changes announced by president and CEO Rick Nichols
 
Goss International is to make strategic changes to its organization, including: putting a focus on regional support, service and parts; streamlining its operations in Europe; and focusing on new, neighboring markets.
 
It said the company’s organizational structure will be simplified in recognition of the changing needs of its customers, with a focus on regional parts, service and support centers for customers. Its existing operations in Europe will be brought in line with this new structure to become one unified, pan-continental sales and service organization.
 
This will include “strong support” for customer orders already in motion in France following its French subsidiary, Goss International France, starting insolvency proceedings.
 
The changes were announced by president and chief executive officer Rick Nichols (pictured, top), who was appointed to the position last summer. He said: ‘The needs of our customers have shifted over recent years as our industry environment as a whole has changed. Today, customers tell us they need a focus on simple, easy-to-use and cost-effective technology supported by world-class aftermarket services.
 
‘Goss continues to manufacture the highest quality print machinery, but I believe that where and how quickly customers can access service and support is now more important than where products are manufactured.'
 
Goss also said it will continue to diversify its product portfolio to drive revenue growth from markets where the company’s technology and engineering expertise give it a competitive edge. This includes package printing, where it has already made inroads. It will continue to target growth in this industry, and has recently carried out demonstrations of its new Sunday Vpak platform for flexible packaging applications.
 
Nichols added: ‘Packaging is an attractive industry where Goss’ technology gives it a competitive advantage. I’m pleased that we’ve already made inroads into this market with our Vpak products (pictured, right), but we will be expanding more aggressively in this sector as well as researching and entering other new markets where we hold a competitive advantage.
 
‘We recognize that our environment for doing business has fundamentally changed. The markets to drive our future growth and profitability are shifting. We have decades of offset printing expertise. That gives us a significant advantage not just in our core newspaper and commercial printing sectors, but in other industries like packaging and emerging printing industries as well.
 
‘Together, these are the reasons why we are transforming as a company.’
 
He concluded: ‘This transformation of the company and refocus on growth is critical for the future of our business. Goss has been through a decade of change, but I am confident we are near the end of that period. We have had to take some very difficult decisions but these were absolutely necessary in light of the facts. Goss has a bright future ahead of it and I look forward to continuing to lead the company toward sustainable growth.’
 
Read more on Goss here
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