Absolut Vodka has collaborated with rapper Khuli Chana for shrink labels as it seeks to reinforce the brand’s support of creativity as a force for positive change in Africa.
Africa's design revolution is spawning a new breed of artists, who are influencing the way youths view their countries.
Chana commented: ‘This project couldn’t have come at a better time as Africans need to unite and become their own superheroes – not just for themselves, but for every kid on the street. This is truly about the power of collaboration and what happens when great ideas come to life. This bottle isn’t just about me but all African creatives – it represents African unity and power.’
Khuli joins a celebrated list of international artists who’ve partnered with Absolut over the years, starting with Andy Warhol in 1986.
Printed locally by KwaZulu-Natal’s First Impression Labels on a Mark Andy P7 flexo press, the shrink labels were applied to Absolut bottles imported into South Africa already filled. The Khuli Chana label also won a gold medal in the shrink label category in the latest FTASA Print Excellence Awards.
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