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  • 01 Dec 2020

Avery Dennison launches ‘A Portrait of a Supply Chain’

Avery Dennison has launched a new initiative to bring together technology and business leaders to establish transparency within the supply chain

Avery Dennison has launched a new initiative to bring together technology and business leaders to establish transparency within the supply chain. The film ‘A Portrait of a Supply Chain’ highlights the importance of creating digital supply chains, enabling greater transparency for raw materials, products and the people along the journey.

The film features a series of interviews with pioneers in the space. It confirms the findings of Avery Dennison’s recent market reports, analyzing key sectors, including apparel, food, beauty, and logistics that are establishing best practice in transparency. Key findings include the fact that 83 percent of business leaders believe that supply chains and associated technologies can support sustainability objectives, with 65 percent identifying sustainability as an even greater priority after Covid-19, whereas 70 percent of consumers feel trust in a brand is more important than in the past.

The film emphasizes what transparency means to the people working at the heart of supply chains. From deep connections to the land to safer and more sustainable practices - the viewers get an insight into their work and commitment to the community and the environment. 

Tyler Chaffo, manager of global sustainability at Avery Dennison Intelligent Labels, commented: ‘There is a critical need from governments, NGOs and consumers for more transparency throughout the global supply chain. This means moving beyond just tier-one suppliers but throughout the chain to empower people as well as products and build a more sustainable planet. Many organizations are using the current crisis to rethink and transform their global supply chain model. “A Portrait of a Supply Chain” is our initiative to hero some of the individuals and companies that are committed to making this happen.

‘Organizations actually have a vested interest in delivering supply chain transparency. As well as the reputational cost of failing to meet these demands, researchers at the MIT Sloan School of Management found that consumers may be willing to pay up to 10 percent more for products from companies that provide greater supply chain transparency. Over the coming months, we look forward to developing these themes further and encouraging an industry-wide debate as to what needs to happen within a sustainable supply chain to deliver the planet we all want.’

The documentary-style film was shot on location in Mexico, South Africa and London with local film crews and produced via The Smalls, a video creation platform, connecting a community of over 18,000 independent filmmakers. 

Dan Northover, CEO of The Smalls, said: ‘Our intention with the shoot was to illustrate how to make supply chains personal, real and relatable. This is why we have worked with Avery Dennison to champion the diverse people in supply chains across apparel, food, beauty and logistics to show why technology matters and how ultimately it plays a pivotal role within business, society and our planet.’

The film is available for online streaming on Avery Dennison's YouTube channel

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