AWA Conferences & Events launches AWAVirtual

AWAVirtual has been established to create a new and sustainable virtual conference and seminar model in partnership with AWA’s traditional physical events. The first event took place in August 2020, followed by several conferences and seminars, which were pivoted from regular physical events due to the impact of Covid-19. 

‘AWAVirtual is a strategic initiative, born from a practical need, which will enhance the activities of AWA Conferences & Events as we proceed forward with our growth plans, providing the industry verticals in which we specialize with the information, insights, and collaboration needed for success,’ said Corey Reardon, president, and CEO of AWA Alexander Watson Associates.

Francesco Ticca, AWA Conferences & Events manager, added: ‘Participation levels in our 2020 AWAVirtual events exceeded the expectations of both our sponsors and ourselves, providing information sharing, marketing exposure, and potential sales leads involving hundreds more delegates than a physical event, particularly in these Covid-19 times. The events spanned such topics as a release liner, linerless labeling, in-mold labeling, product decoration and electronics, and shrink sleeve labeling.’

The company plans to expand its virtual activities in the future, alongside its core industry conferences and events, which provide essential information sharing and critical networking forums. 

‘We look forward to welcoming sponsors, speakers, and delegates back to an AWA conference or seminar when it is safe and practical to physically meet. Until then, we will continue to deliver content and information sharing through AWAVirtual events,’ concluded Reardon.