Read later
  • 22 Oct 2021

Dr. Will’s trials reusable packaging

Dr. Will’s collaborates with Springfield Solutions and Loop to trial a sustainable packaging option in participating Tesco stores.

Dr. Will’s, a British condiments brand on a mission to make food better with naturally sweetened sauces, has collaborated with Springfield Solutions, a digital printer and branding specialist, and global reusable packaging platform Loop to trial a sustainable packaging option in participating Tesco stores.

The Loop campaign has partnered with global and independent brands to trail reusable packaging in select Tesco stores. The premise is that customers pay a deposit for their reusable packaging, which is refunded when the customer returns the packaging. This packaging is then cleaned so that it can re-enter the supply chain and be reused.

According to Springfield Solutions, reusable packaging is becoming increasingly popular, as brands and consumers wish to offset their environmental impact by prolonging the lifecycle of packaging containers. ‘One of our most exciting, up-and-coming customers is doing just that. Alongside Springfield, Dr. Will’s is partnering with global reusable packaging platform Loop to trial a more sustainable option in participating Tesco stores,’ said the company.

The partnership with Dr. Will’s included providing a sustainable label option to facilitate this reusable packaging journey by using a sustainable substrate that utilizes wash-off adhesive.

‘In collaboration with Dr. Will’s and Loop, we are trialing eco-friendly materials for the brand's sauce labels to compliment the Loop reusable bottle. The label also features a wash-off adhesive. This facilitates the high-grade recycling and reuse of the packaging, enabling the bottle to renter the supply chain and be refilled with Dr. Will’s sauce for the next customer,’ said the company in a statement. 

For Springfield Solutions, providing brands and consumers with these simple changes to be more eco-friendly makes a big difference. The company said that if customers changed just three items in their weekly shop to products with reusable packaging, the containers would be used and reused more than 2.5 million times a year.

ABOUT THE AUTHOR

The Labels & Labeling global editorial team covers every corner of the world from Europe and the Americas, to India, Asia, Southeast Asia and Australasia with all the latest news from the label and package printing market.

See author’s profile »