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  • 20 Jan 2020

DS Smith joins 4evergreen initiative

DS Smith joins CEPI's 4evergreen initiative

DS Smith, UK-based sustainable packaging provider, has joined 4evergreen, a new industry alliance to increase awareness of the benefits of fiber-based packaging materials in a circular and sustainable economy.

4evergreen was created by the Confederation of European Paper Industries (CEPI), as a forum to engage and connect companies from across the fiber-based packaging value chain, from paper and board producers to packaging converters, brand-owners and retailers, technology and material suppliers, waste sorters and collectors.

‘DS Smith will play a leading role in the work of this new forum which has a vision to ensure that all fiber-based packaging released on the market is part of a circular system that avoids landfill or incineration,’ said Peter Clayson, head of Government and Community Affairs at DS Smith said. ‘The initiative supports innovation in product design for recyclability and calls for the development of optimized collection systems and appropriate recycling infrastructures.

‘Our involvement will complement our activity with the Ellen MacArthur Foundation as we continue to increase the contribution that fiber-based packaging can play in a circular economy, minimizing climate and environmental impacts.’

The initiative is backed by major brands including Nestle, Danone and Mars. The most recent members include Sappi and UPM.

‘The time to act is now, our industry already has a strong track record in environmental performance and recycling, but our ambition is higher,’ said Jori Ringman, director general at CEPI. ‘We are driving a system-wide shift to transition to the next level of circularity and climate resilience. 4evergreen will be the place for the whole industry value chain to co-create and collaborate for a change.’

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