Sun Chemical expands metallic inks portfolio

Sun Chemical has expanded its metallic inks portfolio as converters and brand owners seek high-impact packaging that enhances shelf appeal, supports design flexibility and delivers premium visual effects across global applications.
 
As brands compete for consumer attention in crowded retail environments, metallic inks offer a way to create depth, brilliance and differentiation, enhancing shelf impact. Sun Chemical’s metallic inks help elevate packaging with visual effects across labels, folding cartons and flexible packaging.
 
Sun Chemical offers a full range of metallic inks designed for flexographic and gravure printing, available in water-based, solvent-based and UV-curable technologies, that integrate into a variety of packaging workflows.
 
Leveraging internally developed pigments and the expertise of its pigment portfolio, Sun Chemical offers a broad spectrum of metallic effects that range from cost-effective finishes to high-luster and mirror-like results.
 
The company’s portfolio includes a variety of metallic flake geometries, including cornflakes, silver dollar, and vacuum metallized pigments (VMP), giving customers flexibility to achieve the desired balance of brilliance, opacity, visual effect and cost performance.
 
In addition to enhancing aesthetics, Sun Chemical’s metallic inks can support sustainability initiatives on certain applications by helping brands reduce reliance on metallized films and foils while maintaining premium visual appeal.
 
Jim Felsberg, director product management, packaging inks, Sun Chemical, said: 'Converters and brands are looking for solutions that combine visual impact with performance, flexibility and sustainability. Sun Chemical’s metallic inks deliver premium brilliance effects across a wide range of substrates and print processes, helping customers create distinctive packaging while supporting sustainable packaging initiatives.'