Fedrigoni opens Top Award 2021 submissions

The contest brings together the most interesting and innovative creative works in the fields of packaging, corporate communication, graphics and publishing that have been printed from July 2018 on the special papers branded Fedrigoni and Fabriano and on the adhesive materials for labels by Manter e Ritrama.

The contest is aimed at celebrating the value of paper in devising and designing all types of editorial and packaging products, from art prints to coordinated image mock-ups.

The competing works are divided into four categories: publishing, dedicated to Gianfranco Fedrigoni, that includes books, volumes, magazines, and art editions; corporate identity, spanning from catalogues of products and services to coordinated paper, from calendars to diaries, from wish gift and invite cards to paper crafts for exclusive gifts; labels, that includes high-end wine, spirits and food labels; and packaging, dedicated to boxes, cases, shopper bags, displays for shops.

‘An event that anyone who loves beauty cannot miss, but also a tool of the trade for those who wish to keep themselves up to date,  assess unprecedented solutions and innovative materials, discover opportunities and search for trends to continue improving while caring for the environment,’ said Chiara Medioli, vice president of Fedrigoni Group.

Almost a third of the works that have already been submitted fall into the self-adhesive labels for wines and spirits category, many of which use the Tintoretto paper, indicating that this segment is rapidly expanding.

The jury of experts will be composed by five international specialists: Simon Esterson, chairman of the jury and art director of Pulp and the British periodical Eye Magazine; Frank Goehrhardt of Taschen, a successful publisher of highly coveted books; Min Wang, who teaches at the China Central Academy of Fine Arts; Ivan Bell of Stranger&Stranger, an expert in labels for the spirits industry; and Juan Mantilla of KIKO Milan, who specializes in design and packaging production for the beauty industry.

The jurors will evaluate the submitted projects based on the originality of the graphic design, functionality, precision of execution and appropriate use of the papers from the brands of Fedrigoni.

The international contest is now open for a public vote on the Fedrigoni website www.fedrigonitopaward.com/competing-projects/. The public can vote through the end of this year.