Finat launches sustainability competition

Sustainability is key to the packaging industry, and with the launch of the award, the association will highlight its members' efforts to focus on the sustainability’s three Rs: reduce, reuse and recycle.

‘There’s an enormous opportunity across the label industry to reduce waste, reuse containers and recycle the materials we use in our products. We know that many of our members are already working hard to reduce their environmental impact, and we want to recognize the initiatives that are making our industry more sustainable,’ said Jacques van Leeuwen, head judge and a former recycling consultant for Finat and a veteran of green initiatives across the label industry.

Sustainability is one of Finat’s six strategic pillars, and the association is leading the industry in finding economically viable recycling technologies for secondary materials, limiting the amount of raw materials used, and improving the recyclability of products.

The jury will be judging entries based on four main criteria: the potential impact on the industry; whether it involves cooperation along the value chain; how original it is; and how successful initiatives have been so far. 

The winner will be prominently promoted with a video and article in Finat News on the association website. Other highly commended projects may be highlighted, too.

The competition will officially launch at the European Label Forum and will be open to submissions from all label converts and labelstock suppliers, as well as brand owners. Entries must be projects started in 2019-20 to qualify, and at least one Finat member must be involved in the initiative. The closing date is August 31, 2021. The competition can be entered for free by visiting the dedicated website: http://finatsustainabilityawards.com