Innovia Films joins CELAB consortium

CELAB is an industry initiative, founded by companies in the self-adhesive label industry to create greater circularity for its products by enhancing and promoting matrix and release liner recycling around the world.

Innovia Films joins other leading companies in the self-adhesive label industry to facilitate collaboration at a global level, foster regional initiatives and find and encourage the universal adoption of best practices industry best practices.

‘The aims for Innovia are to help set up the capture of waste polypropylene in the PSL supply chain that could potentially be mechanically recycled back into film grade polypropylene versus relying on the chemical recycling route. Discussions were ongoing over the last 9-12 months and the new group is now formally announcing its creation,’ commented Sarah Martell, marketing manager at Innovia Films.

CELAB will operate as a coalition, empowered to reach across the entire value chain to promote a circular economy for self-adhesive label materials.

CELAB includes regional branches in Europe and North America, with plans to expand to other regions in the future. The regional branches are designed to address the wide variance in production processes and recycling capability in different markets.

Work streams are organized to address various aspects of matrix and release liner recycling, including analyzing technical issues, promoting the use and creation of recycling networks and solutions, interacting with government regulators, and educating the industry and public.