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  • 16 Jun 2021

MPS reveals new vision and branding

Atze Bosma, CEO of MPS during the MPS Grand Prix of Performance event

Over 300 participants from more than 20 countries have attended the MPS Grand Prix of Performance, the first virtual event hosted by the Dutch press manufacturer, to reveal its new logo and ‘Connect to grow’ brand promise.

MPS shared its expertise in connectivity that uses unbiased data and in-depth advice to improve the quality, performance, and total cost of ownership (TCO) of the printing press.

‘Our main objective of the Grand Prix of Performance event was to show label and packaging printers how to get their productivity higher, losses lower, and be far more flexible,’ said Atze Bosma, CEO of MPS. ‘We also wanted to communicate how MPS is committed to continuous performance improvements so that we can help our customers stay ahead. I am extremely pleased to hear the positive feedback from participants after the event, confirming our objective was successfully met.’

The company turned its technology center into a real 8-hour label production plant running jobs provided by Dutch printing houses Eshuis, GT-Etiketten & Labels and EDNN. Introduced was MPSConnect, to show how data from the entire production was collected and transformed into informative insights. 

‘It was really important to us to show a real production environment, with real challenges. Not a perfectly prepared demonstration, but the real deal, where real mistakes are made by real people. We’ve honestly shown what needed improvement by the fact-based data coming directly from the printing press,’ added Bosma.

Hans Poortinga, global manager for Technology and Expertise Centers and Eric Hoendervangers, co-founder of MPS, shared live updates of real production data with participants throughout the event, including speed, job changeover time, downtime, waste, total production, and more insights. 

‘With a total production of 36,054 meters, only 2,599 linear meters was a total waste - around seven percent, which is pretty low. But this seven percent waste can be improved. With MPSConnect and the MPS performance team, we can lower the waste figure. It is an improvement process we offer.’

Jan Lammers, a former Formula 1 driver and 24 Hours of Le Mans winner, spoke about the strength of winning teams, his international racing experiences and pit stop technology. 

‘To achieve a common goal, you first have to connect within your own team,’ said Lammers. 

To learn from other industries, MPS invited Koen Uyttenhove, owner of ODYC Digital Innovation, who spoke about the use of IoT and data in the agricultural industry and how connectivity is equally important for the printing industry. 

In two sessions with four seminars, participants got tips and tricks on performance improvement from the MPS experts. For example, Frank ten Broeke explained how to treat a changeover like an F1 pit stop; Hans Poortinga showed the effects of running higher speeds without affecting print quality; Atze Bosma demonstrated how to calculate TCO of the printing press; and Leopold der Nederlanden explained how to measure and reduce waste with best practices.

‘All the tips and insights on performance improvement presented during the MPS Grand Prix event were shared to help printers increase their productivity. We really wanted to show the world how we are committed to Connect to Grow,’ commented Bosma. ‘We thank everyone who attended and helped make this a successful virtual event for MPS.’


The Labels & Labeling global editorial team covers every corner of the world from Europe and the Americas, to India, Asia, Southeast Asia and Australasia with all the latest news from the label and package printing market.

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