Reganta grabs Golden Pixel award

The Art of Packaging competition aims to promote and reward ideas in the packaging design and production segment created in the domestic market in Poland. The independent jury is looking for unique forms, functionality, and artistry in packaging, rewarding creative design, innovative approach, and the use of modern technology. 

Several awards were given as part of the competition, including the most important of these - the Golden Pixel award given to professionals for the best printed and enhanced packaging. This year it was awarded to the label for the packaging of men's cosmetics by Reganta.

The label has been designed especially for YP Men Cosmetics to visualize the brand's philosophy reaching back to the archetypes of masculinity. The warrior image in the logotype is the modern superhero - a strong, conscious man. The dragons surrounding him from all sides, as mythical creatures, symbolize his challenges, his struggle, and the wisdom he must discover within himself to become complete.

The label has been printed on recently installed Mark Andy Performance Series P7 flexo press and screen printing and included decorative elements produced using soft touch and UV varnish. 

‘This is an exceptional contest and an exceptional prize,’ said Igor Szlaski, CEO and owner of Renata Szlascy. ‘I am delighted that Reganta won the most important Golden Pixel award. I dedicate this award to my entire team that worked on the final look of the label. This year's edition was full of creative solutions and excellent designs. I am proud that the label produced in Reganta won, as I am sure that choosing the best contestant was not easy. We are not going to stop here. We will work even harder to boast an excellent label again in the next edition of the contest.’