Rotocon launches Chrome in Sub-Saharan Africa

Rotocon has launched its new Chrome range of printing and finishing equipment in Sub-Saharan Africa. This new series of machines provides label and flexible packaging printers with greater customizability and modular upgrade options to expand their market reach.

Rotocon has launched its new Chrome range of printing and finishing equipment in Sub-Saharan Africa
Chrome follows Rotocon’s Ecoline range of printing and finishing equipment launched in 2017 featuring solid, vibration-free construction, an open design, easy-to-use control panel, and the latest technology.   
 
The success of the Ecoline range and the changing needs beyond the self-adhesive labeling industry have triggered the launch of Chrome. Rotocon can tailor-make its Chrome machines with more converting options.  
 
Rotocon’s founder and CEO, Michael Aengenvoor, said: ‘As part of our long-term partnership approach and commitment to providing exceptional service and after-sales support, we have listened to customers’ requests for more customized solutions. We can develop each Chrome model according to their specifications to successfully run a wider range of materials and applications.’   
 
For converters serving the wine industry, Rotocon can customize the Chrome RDF (Rotocon Digital Finishing) embellishment package accordingly to include cold and hot foiling, embossing, and rotary screen printing.   
 
For printing stretchable unsupported films, Rotocon offers a drive package for the Chrome RFP (Rotocon Flexo Press) to produce labels across multiple substrates (20 to 600µm), fast set-up times, and a wide range of packaging application possibilities.  
 
Similarly, the Chrome RSI (vertical) and RSH (horizontal) slitting, inspection, and rewinder systems can feature this upgraded drive system to rewind tension-sensitive filmic materials such as shrink, BOPP, and PET at output rates of up to 320m/min. Additionally, it replaces manual crush knife or razor slitting with an automatic slitting system.  
 
The Ecoline and Chrome machines are developed and manufactured in the China–Singapore Suzhou Industrial Park (SIP) area and overseen by Michael Wang, managing director and shareholder of Rotocon Asia.   
 
‘We are excited that the first Chrome RDF digital printed label converting and finishing system has been installed and commissioned at a label converting operation in Cape Town,’ Aengenvoort concluded.