Siegwerk connects brand owners with converters

The Brand Owner Collaboration (BOC) department combines all the company’s competence and skills in one with the goal to explore improvement and innovation opportunities with brand owners. The department’s aim is to add value by generating cost-savings for potential re-investments in innovation through new performance specifications or enhancing current packaging technologies by new features or innovative design.

By creating a triangular relationship with converters and brand owners, Siegwerk sees the opportunity to better understand the market needs and to identify relevant topics enabling the company to shape the future of packaging by channeling its R&D activities into the market segments of the future.

Through a direct collaboration with Siegwerk, brand owners in return benefit from the company’s technical knowledge and conceptual skills with regard to all different kinds of packaging applications.

‘We don’t see packaging as a technology, we see it as a business model, therefore we consider the entire value chain by default, targeting specific areas that unlock value for the broader chain’, explained Belal Habib, head of the BOC at Siegwerk. ‘When focusing on performance specifications for packaging to enable less restrictive material choices, significant technical, but also conceptual skills are required to generate tangible results that can be applied to both innovation and value generation. And this is the exact support our BOC team can offer.’

‘Our pan-Siegwerk lens enables us to join the dots between external obligations, application-specific requirements and the brand owners’ individual needs and spot opportunities for improvement that could impact either us as ink provider, the converter and/ or brand owner or the entire relationship’, added Habib.