Streetwear brand opts for Eltronis engage labels

Gun Ainm supplies ‘Card of Authenticity’ with every purchase. It contains a permanently adhered holographic label, customized with the brand’s logo, a unique QR code and a serial number which allows authentication of the garment by scanning with a smartphone camera. 

On activation, customers can verify their purchase and are provided with various relevant product and brand information as they are directed to a dedicated web page. 

Through creating a digital fingerprint, the Eltronis’ software engages customers with the brand and vice versa. For consumers, it ensures security and the reassurance that they have a genuine product within an optimal brand experience. For suppliers, it provides visibility and insights through the data capture process. 

Cameron Friell, co-owner of Gun Ainm, said: ‘Our driving purpose at Gun Ainm is to showcase talented, independent artists through the medium of streetwear and having the ability to reassure our customers and collaborators that each product is genuine is an integral part of our philosophy.

‘As a newly founded company, it is great to be able to utilize Eltronis’ experience in brand protection. Its support and transparency have been invaluable when delivering a practical and easy to use solution that is by its nature secure, interactive and easily scalable as our business continues to grow.’

Pete Smallwood, business development manager for Eltronis Group, added: ‘The battle for fashion labels against counterfeit clothing is ongoing, but with engage both retailers and consumers are provided with instant reassurance on the authenticity and provenance on the item they have in hand.

Investing in effective protection and authentication sets brands apart from their competitors. It is fantastic to see Gun Ainm’s dedication to safeguarding its customers so early on, and we are delighted to deliver this valuable and impactful solution.’