UPM Raflatac scales up linerless business

Direct thermal (DT) linerless labeling is a sustainable alternative to traditional label stock. Driven by sustainability trends and the need for increased efficiency, linerless has quickly gained ground alongside traditional labeling technologies. Boosted by growing demand in end-uses such as grocery labeling, logistics, and quick-service restaurants, the DT linerless market has seen approximately 15 percent year-on-year growth in recent years.

‘This investment in linerless is a natural continuation of our innovative product and technology development work and is a timely response to current market needs. Sustainability and efficiency benefits are significant as linerless brings up to a 40 percent reduction in material usage. This enables our end-users to improve their carbon footprint and reach their sustainability targets,’ commented Antti Jääskeläinen, executive vice president of UPM Raflatac.

Thanks to its in-house developed proprietary technology, product performance, and existing global distribution network, UPM Raflatac is now ready to scale up its linerless production and take full advantage of the DT linerless opportunities available with converters, original equipment manufacturers (OEMs), and end-users.

The new production line is expected to be operational at the end of 2021 and increase the company’s DT linerless annual production capacity by 100 million sqm

Operations at the UPM Raflatac Wrocław, Poland label stock factory started in 2008, followed in 2012 by the nearby UPM Raflatac Nowa Wies facility. These two factories employ over 700 people and form a significant UPM Raflatac label stock production hub.