White Graphics invests in second Xeikon press

White Graphics specializes in short-run packaging focusing on mockups and sales samples, including shrink sleeves, folding cartons, standup pouches, corrugated displays, and pressure-sensitive labels in ultra-low volumes.  

The Xeikon CX300 will be placed in White Graphics’ new 20,000 sqft facility in Naperville, IL, which will be fully operational by early fall 2022. 

‘The new facility will enable all White Graphics to be under one roof - which will increase our workflow and productivity as we can place complementary equipment in one area, rather than separated into three areas as we are now,’ commented Andrew White, president of White Graphics. ‘Printing and finishing will be in one line. And our new Xeikon CX300 will really enhance the overall productivity of our operation.’

White Graphics installed a Xeikon 3030 in early March 2020. Pandemic-related issues impacted the launch of the new press; however, due to its innovation-based short runs and fast lead times, the company began to see run lengths increase and realized the need for a press capable of accommodating the longer runs. 

‘Our decision to upgrade to a Xeikon CX300 was really based on speed and productivity,’ added White. ‘The unwinder can handle much larger rolls and the press runs three times faster. Now we’ll be able to profitably do small to medium runs in the 10,000-to-15,000-foot sweet spot. This is a very robust press for variable data, which provides us with new opportunities and entry points into a hyper-competitive marketplace. And lastly, we didn’t want to disassemble the current press and reassemble it in the new plant. With the Xeikon CX300, we'll get exactly what we want when we move into the new facility.’

The enhancement of metallic toners in the Xeikon CX300 will also greatly benefit White Graphics, as a significant amount of its short runs are for personal care labels that heavily utilize metallic designs.

‘The range of applications White Graphics provides its customers is a perfect fit for the Xeikon CX300 dry toner press. Serving brands with quality and color consistency enables White Graphics to excel. Xeikon appreciates the continued trust and partnership with Andrew and his team,’ concluded Donna Covannon, director of marketing for Xeikon America.