Kimberly-Clark selects Avery Dennison RFID inlay provider

Avery Dennison RFID, a business unit of Avery Dennison Corporation, and a provider of low cost radio frequency identification inlays, has announced at the Fourth Annual RFID World Conference and Exhibition that Kimberly-Clark Corporation has chosen the Avery Dennison AD-220 RFID Gen 2 inlay for their RFID program.

‘This is a significant event in the development of Avery Dennison’s RFID business and for the progress of RFID implementation in supply chain systems,’ said Mathew Mellis, vice president of Avery Dennison RFID.  ‘This is not simply an end-user specifying our inlays for their RFID deployment. This is an opportunity for Avery Dennison to collaborate with one of the true thought leaders in the RFID arena who shares our vision of leveraging RFID to improve the return on investment throughout the global supply chain.’

As an active participant in EPCglobal, Kimberly-Clark worked with other industry leaders to establish the now-familiar Gen 2 standard, which offers significant advantages over earlier technologies, including multiple sources of supply, more consistent performance, and much faster write times.

‘For Kimberly-Clark, implementing RFID technology into our supply chain operations is more than meeting customer needs.  It’s about partnering with our customers to improve fundamental business processes and ensure we deliver the right product to the right customer at the right time,’ said Mike O’Shea, director of Auto-ID Sensing Technology for Kimberly-Clark.

Kimberly-Clark established its own RFID research lab in Wisconsin, USA, which allows the company to test RFID tags in an environment that very closely matches real-world supply chain conditions.