Armor has introduced inkanto, a new identity for its thermal transfer activities.
Thermal transfer represents a clear majority of Armor Group turnover, although has so far not existed with its own identity. With the group expanding and adding to its competences, such as films for batteries and solar cells, this necessitated a strategic change to create an identity for thermal transfer products to operate with under the parent company name. Armor sales strategy is unchanged with inkanto, launching at Labelexpo Europe 2017, and only the usual unbranded ribbons will bear the new brand.
As well as providing a dedicated identity for the group’s thermal transfer activities, inkanto has facilitated the creation of a number of additional tools and services to aid the sale and use of thermal transfer products. This includes a reworked extranet, 2go2, to streamline interaction with customers, and a new lifetime guarantee that means, regardless of the product’s age, issues will be dealt with.
‘With Inkanto, we have given a name to a face,’ said Armor marketing director Yohann Froment. ‘It provides customers and end users something tangible to associate the quality products we are associated with.’
Armor is soon to confirm additional subsidiaries as it seeks to gain market share around the world and assert its position as the global leader for thermal transfer.
inkanto can be found in hall 6, stand E39.
Read L&L issue 5 for in-depth coverage of the introduction of inkanto