Avery Dennison enhances service platform for Fasson Durables film labelstocks

Avery Dennison has made a significant strategic enhancement to the service platform for its range of specialty Fasson Durables self-adhesive film labelstocks. Across an initial range of 11 popular polyester products, label printers can now order the precise roll widths needed for a specific application, with no requirement to purchase offcut rolls, for a minimum order quantity of 100m – just one roll.

Driving this initiative are the needs of label printers across Europe who specialize in the durable goods market – electronic, automotive, and domestic appliances and other electrical goods. For such products or their component parts, safety, warning, identification, and electrical rating plate labels are required by law. These labels must last the life of the manufactured products themselves – typically in excess of three years – and must meet stringent manufacturing and performance criteria. These are the criteria claimed to be met by Fasson Durables.

Rachel Oakley, European product manager, Durable Goods Market Segment, said: 'It is the nature of this business that print runs are short, to match the comparatively small number of manufactured goods or components. In this high-value, low volume market, printers welcome the opportunity to order these specialist, high-performance labelstocks in very small volumes without having to pay for unnecessary offcut. Label converters want to supply customers' precise requirements without delay, minimizing their business risk and without having to incur expensive labelstock inventory. This is what our new Fasson Durables Exact service offers, uniquely in the industry.'

Ease of access is another feature of the service that Rachel Oakley highlighted. 'Significantly', she said, 'we offer Fasson Durables Exact service to all of our customers across Europe, from our distribution centre in Germany. It is particularly convenient for the core durable product manufacturing markets in central and eastern Europe’.