Avery launches generic gloss white PP film

Avery Dennison has launched a versatile new gloss white PP labeling film for applications in a variety of film label markets from food and health and beauty care to motor oils and household chemicals. Claimed to be the first generic gloss white PP to come to the labeling market, Fasson PP Light Top White is a biaxially-oriented, blown, gloss white polypropylene film with a print-receptive topcoating that is said to offer the competitive cost/performance ratio associated with thinner film labelstocks.  

At only 51 micron, Fasson PP Light Top White offers a number of benefits for both converter and end user. The stability of the Fasson PP Light Top White labelstock delivers quality results with all conventional print processes and other on-press advantages, including accurate register and consistent die-cutting.  Opacity at > 80 percent is equal to that of a 60 micron film.  

Reels are 50 percent longer than comparable reels of 60 micron polypropylenes, and deliver 3,000 linear meters compared to 2,000 linear meters, with only a 17 percent increase in reel diameter. This results in fewer reel changes and reduced press downtime. Thinner film can additionally save costs in terms of more labels per reel, and reduced weight – both on the container (contributing to reduced overall packaging waste), and in transportation.

The biaxially-oriented Fasson PP Light Top White facefilm also delivers accurate dispensing in combination with a Fasson BG40 White glassine release liner. The film is offered with the general-purpose Fasson S692N acrylic adhesive, which complies with European food directives and legislation, US FDA 175.105, and the recommendations of the German BfR for adhesives suitable for direct contact with dry and moist non-fatty foodstuffs.

Fasson PP Light Top White joins Fasson PP Light Top Clear in the Avery Dennison portfolio of film labelstocks.  Fasson PP Light Top Clear is particularly suitable for 'no label look' applications, where its low caliper can contribute significantly. As well as being suitable for substrate-identical labeling applications, both Fasson PP Light Top films are also recyclable with other like polyolefins.

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