B&H Colour Change launch drinks marketing website

B&H Colour Change Ltd has launched a new microsite for drinks brands and promotions showcasing the group’s latest cold-reactive inks.  Smart packaging and the creative use of specialist ink technology plays an increasingly important role in the way drink brands interact with their consumer audience, by enhancing the product, differentiating the brand from its competitors and increasing sales volume.

The Group’s most recent success is the launch of its color changing thermochromic cold reactive inks on beer and wine bottle packaging. 

Products also include Chill reactive game cards for pub and bar promotions, a wide range of special liquid-crystal thermometers to ensure perfectly chilled served drinks, and new ‘Smart’ temperature sensitive wine labels and packaging.

‘Many drinks are designed to be consumed at a particular temperature for an optimum taste experience and B&H’s Smart ink technology shows when the correct chilled temperature is achieved,’ comments Gilly Beaumont, marketing manager.

The website can be viewed at www.drinkpromo.com.