Elopak, an international supplier of paper-based packaging options for liquid food, has introduced Pure-Pak Sense to its portfolio as a new carton structure designed to address issues regarding waste.
Based in Norway, and wholly owned by the Ferd Group, Elopak operates in-house pre-press and repro departments, offers analog and digital proofing services, and prints using flexo, UV flexo and offset litho.
Its product portfolio includes existing Pure-Pak styles, Classic and Diamond, as well as EloBrick for aseptic packaging applications.
Elopak said Pure-Pak Sense is the latest innovation resulting from its continuous research and development work, as well as thorough market research and analysis, and internal workshops across Elopak’s technical, design and development departments.
Elopak said the development of Pure-Pak reflects the global trend to combat food waste, with easy-to-fold lines enabling consumers to fold the carton and squeeze out more of the product from the pack, making it ideally suited for high viscosity products. The easy-to-fold lines also enable convenient flattening of the empty carton reducing volume in waste or recycling facilities, the company added.
The Pure-Pak Sense carton also features an arched top fin with a print option that provides a tool for better range navigation and enhanced communication of promotional messages. The rounded smooth front of the carton provides a seamless print area, and a new form and shape. An embossed ‘first touch’ zone on the top sides of the pack provide consumers with a new tactile experience with better handling.
Dr Christoph Schönig, Elopak director of global marketing, said: ‘Today a carton has to be more than just a generic package for liquid food.
‘Packaging is an important element of the marketing mix for our customers and as such it must enable business growth. Therefore, Elopak’s goal is to consistently improve its packaging solutions to meet current needs in terms of appearance and functionality, as well as cost and flexibility.’
A one-liter Pure-Pak Sense carton is already available with a 500ml variant to be available from early 2015.