The cloud-based software ‘engage’ from Eltronis, has been launched by supplement and nutricosmetic supplier brand Hebe Life to enable instant authentication of its products by consumers.
According to the company, engage provides brands with a simple yet sophisticated tool to link products to the internet through consumers’ smartphones. Integrated within the design of the enseal closure label, Hebe Life’s customers authenticate their purchases by scanning the unique code assigned to each individual product.
On activation, consumers are not only reassured that the item they have purchased is genuine, but are provided with additional brand information on the Hebe Life web page they are sent to.
Dr. Heba Elshourbagy, director at Hebe Life, said: ‘Hebe Life combines high quality natural ingredients with years of scientific research to bring its unique fusion of nature and technology. The resulting products are capable of supporting a healthy and active lifestyle and having the ability to reassure our customers that each product is genuine is an important part of our brand experience.”
Across the world, counterfeiting is becoming increasingly prevalent, with online sales making it easy for fraudsters to trick consumers and replace genuine items with fakes. According to the company, by adding engage, brands can help counter this trend, promoting the provenance of the item, and building protection against potential counterfeits.
Eltronis used its experience of security techniques and packaging gained from protecting high security identification documents in the development of engage on the enseal labels for Hebe Life. The design contains multiple security features, making it impossible to reproduce, while the material allows it to be applied successfully to the supplement case.
Pete Smallwood, business development manager for Eltronis, said: ‘We see engage answering many of the questions that brands have in relation to the consumer purchasing decision, by combining authentication with direct communication at the point of purchase. Consumers can interact with brands much more easily via their smartphones, giving them access to the latest online information.’
He continued, ‘It is great to see a high-end brand such as Hebe Life work so hard to protect its customers by integrating authentication as an intrinsic part of the brand experience, and we are delighted to deliver this engaging and impactful solution.’